Antonio Díaz Cueto

Antonio Díaz Cueto

AI Product Design Lead

I've been designing digital products for 10+ years. I started with my own startups and went on to design for Iberia, Banco Sabadell, LALIGA and Euskaltel: banking, telecom, travel and entertainment products used by 7M+ people.

Today I design with AI and help Product Designers build opportunities in this new era through my YouTube channel, my newsletter, the AI in Design Report and RECREO.

Projects

  • Iberia × ChatGPT

    I designed Iberia's app for ChatGPT, which lets people book flights without leaving the chat. It was the second Spanish app to launch on ChatGPT Apps.

  • Iberia

    I designed a suite of tools that streamlined operations at Spain's largest airline.

  • Banco Sabadell

    I designed the product sign-up experience for one of Spain's leading banks.

  • LALIGA

    I built the digital ecosystem of a global entertainment company to bring it closer to its fans.

  • Virgin · Euskaltel

    I defined a consistent digital experience across the group's five brands.

  • CervezaYa

    CervezaYa

    I founded and designed from scratch an app that reached 15,000 users.

Want to know more? Client projects aren't public, so write to me and I'll walk you through them.

YouTube

Watch the channel

I share strategies for designing with AI and help other designers make the leap. 150,000+ views. Videos in Spanish.

Newsletter

Subscribe

Read by 3,000+ people. I write about design and AI, and subscribers get my AI Notion toolkit for designers (in Spanish).

AI Notion toolkit for designers

AI in Design Report

Every year I ask designers how they use AI and what's changing in the profession.

RECREO

Upcoming events

In-person design meetups across Spain.

Invited to speak

  • 10+ years designing
  • 7M+ users of products I designed
  • 150K+ views on YouTube
  • 3,000+ newsletter readers
  • 100+ mentoring sessions
linkedin.com/in/diazcueto